Rebecca Wood & Ira Gourvitz
Rebecca "Pepper" Wood and Ira Gourvitz purchased the winery in the mid 1990s and replanted the vineyards. Pepper oversees the winery's finances while Ira's passion lies in the production and sales of award-winning wines, dating back to his experience owning a Sonoma vineyard in the 80s. Once residing in Mission Hills, Pepper and Ira recently built a home on a hill above the vineyards and enjoy entertaining family and friends to gourmet dinners and Bocce tournaments in their backyard.
Paul Fournier - Regional Sales Manager
Paul started with Fallbrook Winery in November of 2010 after working for 15 years in the hospitality industry as a bartender and manager. He also worked for three years with Young's Market where he learned sales and marketing techniques as well as extensive product knowledge.
Living in San Diego since he was six years old, Paul loves working for a local company. He especially enjoys it when people get excited about local products, and feels that Fallbrook Winery produces great wines that he's proud are made right here in San Diego county.
When he's not working, Paul loves to read, play golf, watch movies, go to restaurants, and just about anything that involves his family.
Carrie McCracken - Regional Sales Manager
After spending 28 years as an executive in the technology industry, Carrie decided to follow her passion and join the world of wine. She began her new career in 2012 selling California and Old World wines throughout Southern California for Boisset Collection. Carrie is excited to represent Fallbrook Winery and offer award-winning wines that are grown and produced locally in the South Coast region. Carrie holds a WSET certification and brings extensive sales and marketing experience to the Fallbrook family.
euan Parker - Head Winemaker
Euan Parker is the Head Winemaker at Fallbrook Winery where he oversees all aspects of making quality wine. Euan started in the wine industry 20 years ago in New Zealand working at his family’s vineyards.
After graduating with honors and receiving a Biochemistry degree in New Zealand, he was awarded a full scholarship to attend the prestigious Ecole Supérieure d'Agricultures Angers wine program in France. He obtained a master’s degree in Vine, Wine and Terroir Management.
Prior to joining Fallbrook Winery, he was a winemaker in New Zealand and winemaking consultant for several wineries across Spain. Euan was also responsible for multiple vintages in France and USA. Fallbrook Winery is pleased to bring his expertise to Southern California where he has already received recognition for his wines.
Jesus Alvarado - Cellar Master
Jesus or “Chuy” was born and raised in Vista Chuy began his career with Fallbrook Winery on our Vineyard Development team in 2015. He quickly showed his passion and enthusiasm for wine has since joined our winemaking team. Chuy is very passionate to learn more about the wine culture and is in happy to be pursuing a career in the wine industry.
Vineyard Management Team
Luke McCollom - vineyard Manager
Luke was raised in Northern San Diego County near Valley Center. He grew up most interested helping care for his family’s two-acre fruit orchard. He began pruning grapevines and digging a wine cellar for his father at age six.
Luke attended Escondido High School and worked four years at a local winery caring for their old car museum. He later graduated Cal Poly San Luis Obispo with a Bachelor of Science in Fruit Science and Minor in Wine/ Viticulture in 2001.
Luke has worked in Sustainable Agriculture for wineries and vineyards over 25 years. He has spent time in various West Coast regions including Monterey, Santa Barbara, San Luis Obispo, Napa Valley, the Willamette Valley, and of course… The South Coast! Luke enjoys working outside and managing our estate Vineyards.
Abram Way - Grower Relations Manager
Prior to joining Fallbrook Winery, Abe was the Grower Relations Manager for Treasury Wine Estates overseeing wine grape purchasing in Napa for some of the most storied brands in the valley. Before that, he held positions at Silicon Valley Bank’s Wine Lending Division as well as E&J Gallo’s Viticulture Research Department.
Abram is a graduate of Cal Poly San Luis Obispo. And while he is eager to field any grape-growing related questions, Abe is much less forthcoming with his secret baby-back rib recipe.
Paula Baker - Officer Manager
Born and raised in San Diego, Paula has been supporting the winery’s owners for nearly 20 years. In 2017 she transitioned to the winery and is proud to represent a local winery that produces quality wines. Paula enjoys interacting with the customers through her tours and tastings as well as her contact with the wine club members.
When she’s not at the winery, Paula dedicates her time to her family, which includes her husband and two grown children. She also enjoys traveling, cooking, reading, and taking her three unruly dogs to dog beach.
The Winery Dogs
Cooper and Dom Perignon
Coop and Dom are brother Australian Cattle Dog and Labradors. These pups are parvo survivors and have important tasks.
Their jobs include: chasing bunnies and squirrels, eating avocados, greeting all guests, and most importantly, to take long naps in the cool cellar in the company of Fallbrook’s finest vintages.