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About Us

The Fallbrook Family

Rebecca “Pepper” Wood and Ira Gourvitz purchased the winery in the mid 1990’s and replanted the vineyards. Pepper oversees the winery’s operations and finances while Ira, until his death in the summer of 2023, had a passion for the production and sales of award-winning wines dating back to the 1980’s when he owned a vineyard in Sonoma. Pepper continues to enjoy entertaining family and friends to gourmet dinners paired with the award-winning Fallbrook wines.

Rebecca Wood & Ira Gourvitz - Proprietors

Rebecca Wood & Ira Gourvitz

Proprietors
Euan Parker is the Head Winemaker at Fallbrook Winery where he oversees all aspects of making quality wine.

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WINEMAKING TEAM

Euan Parker - Head Winemaker

Raised in the Pacific Northwest, Faith fell in love with Oregon winemaking and began a career working for wineries...

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WINEMAKING TEAM

Faith Lawson - Assistant Winemaker

Jesus or “Chuy” was born and raised in Vista. Chuy began his career with Fallbrook Winery on our Vineyard Development team in 2015.
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WINEMAKING TEAM

Jesus Alvarado - Cellar Master

Luke was raised in Northern San Diego County near Valley Center. He grew up most interested helping care for his family’s two-acre fruit orchard.
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Vineyard Management

Luke Mccollom - Vineyard And Grower Relations Manager

Adolfo Ordonez has been in the wine industry since 2003 when he planted the first vines of what is now Fallbrook winery.

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Vineyard Management

Adolfo Ordonez - Vineyard Foreman

Michelle was raised in San Diego and has worked at Fallbrook Winery since 2020. She is currently attending school for a degree in Business Admin.
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Tasting Room

Michelle Wood

Autumn is newer to Fallbrook Winery and has been working in the tasting room since 2022. She’s originally from Colorado, and is currently studying for her bachelor’s degree in integrative health.
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Tasting Room

Autumn McAbee

Born and raised in San Diego, Paula has been supporting the winery’s owners for nearly 25 years. In 2017 she transitioned to the winery and is proud to represent a local winery that produces quality wines
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Administration

Paula Baker - Officer Manager

Katarina helps with the administration of direct to consumer sales system and other information technology and regulatory related tasks. She is a mother of three children and enjoys her free time gardening.
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Administration

Katarina Jemec Parker – Winery Information Systems Support

Paul started with Fallbrook Winery in 2010 after working for 15 years in the hospitality industry as a bartender and manager.
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Sales

Paul Fournier - Regional Sales Manager

After spending 28 years as an executive in the technology industry, Carrie decided to follow her passion & join the wine world.
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Sales

Carrie Mccracken - Regional Sales Manager

Cooper is an Australian Cattle Dog and Labrador. He is a parvo survivor and has important tasks at Fallbrook Winery.

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The winery dog

Cooper

In Memoriam

Brixie

Brixie, a gentle giant, was the heart of our winery for her entire life. She was named after the wine term “Brix” which is the measurement of sugar in grapes.

Brixie - In Memoriam
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Member Choices Not available

If you are a member of a choice club please check-in after 12/01/2024 to modify your choices

Have Questions?

tastingroom@fallbrookwinery.com

(760) 728-0156

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No Allocations

There are no allocation items currently available.

Our next allocation offering will be available on 12/01/2024

If you have any further questions, please contact us:

info@demowinery.com

555-666-7777

Euan Parker is the Head Winemaker at Fallbrook Winery where he oversees all aspects of making quality wine. Euan started in the wine industry 20 years ago in New Zealand working at his family’s vineyards.

After graduating with honors and receiving a Biochemistry degree in New Zealand, he was awarded a full scholarship to attend the prestigious Ecole Supérieure d’Agricultures Angers wine program in France. He obtained a master’s degree in Vine, Wine and Terroir Management.

Prior to joining Fallbrook Winery, he was a winemaker in New Zealand and winemaking consultant for several wineries across Spain. Euan was also responsible for multiple vintages in France and USA. Fallbrook Winery is pleased to bring his expertise to Southern California where he has already received recognition for his wines.

Raised in the Pacific Northwest, Faith fell in love with Oregon winemaking and began a career working for wineries in Oregon, South Australia and Napa Valley. She has made wine in San Diego Country since 2019 earning top scores for her white wines. Faith joined Fallbrook Winery in 2022 and is passionate about the region and continuing the tradition of great winemaking at Fallbrook Winery.

Jesus or “Chuy” was born and raised in Vista. Chuy began his career with Fallbrook Winery on our Vineyard Development team in 2015. He quickly showed his passion and enthusiasm for wine and has since joined our winemaking team. Chuy is very passionate to learn more about the wine culture and is in happy to be pursuing a career in the wine industry.

Luke was raised in Northern San Diego County near Valley Center. He grew up most interested helping care for his family’s two-acre fruit orchard. He began pruning grapevines and digging a wine cellar for his father at age six.

Luke attended Escondido High School and worked four years at a local winery caring for their old car museum. He later graduated from Cal Poly San Luis Obispo with a Bachelor of Science in Fruit Science and Minor in Wine/ Viticulture in 2001.

Luke has worked in Sustainable Agriculture for wineries and vineyards over 25 years. He has spent time in various West Coast regions including Monterey, Santa Barbara, San Luis Obispo, Napa Valley, the Willamette Valley, and of course… The South Coast! Luke enjoys working outside and managing our estate Vineyards.

Adolfo Ordonez has been in the wine industry since 2003 when he planted the first vines of what is now Fallbrook winery.

Together with the vineyard manager he manages vineyard staff. Adolfo tutors vineyard staff on viticultural techniques and cultural applications. He also helps to plan pruning and picking operations.

Michelle was raised in San Diego and has worked at Fallbrook Winery since 2020. She is currently attending school for a degree in Business Administration. When she isn’t at work, Michelle enjoys going to Padres games, attending concerts and cooking.

Autumn is newer to Fallbrook Winery and has been working in the tasting room since 2022. She’s originally from Colorado, and is currently studying for her bachelor’s degree in integrative health. Outside of work and school, Autumn loves yoga, art, and adventuring outside!

Born and raised in San Diego, Paula has been supporting the winery’s owners for nearly 25 years. In 2017 she transitioned to the winery and is proud to represent a local winery that produces quality wines. Paula enjoys interacting with the customers through her tours and tastings as well as her contact with the wine club members.

When she’s not at the winery, Paula dedicates her time to her family, which includes her husband and two grown children. She also enjoys traveling, cooking and reading.

Katarina grew up in Slovenia with a close connection to the environment and food production. Her first experience in the wine industry was working on the European Union agricultural policy implementation in wine marketing 20 years ago. She became passionate about the use of information technology within agriculture and after graduating with a Bachelor of Science Degree in Agriculture she traveled to New Zealand where she worked on Geographic Information System within the utilities industry and helped on a family owned vineyard. She then pursued a Master’s Degree in Geographic Information Science from Lund University in Sweden while running her own event rental business and living between Slovenia, Spain and USA.

Supported by Fallbrook Winery she worked to have the Fallbrook area designated with its own American Viticultural Area. Katarina helps with the administration of direct to consumer sales system and other information technology and regulatory related tasks. She is a mother of three children and enjoys her free time doing gardening, making cakes, outdoor activities and crafting.

Paul started with Fallbrook Winery in 2010 after working for 15 years in the hospitality industry as a bartender and manager. He also worked for three years with Young’s Market where he learned sales and marketing techniques as well as extensive product knowledge.

Living in San Diego since he was six years old, Paul loves working for a local company. He especially enjoys it when people get excited about local products, and feels that Fallbrook Winery produces great wines that he’s proud are made right here in San Diego county.

When he’s not working, Paul loves to read, play golf, watch movies, go to restaurants, and just about anything that involves his family.

After spending 28 years as an executive in the technology industry, Carrie decided to follow her passion and join the world of wine. She began her new career in 2012 selling California and Old World wines throughout Southern California for Boisset Collection. Carrie is excited to represent Fallbrook Winery and offer award-winning wines that are grown and produced locally in the South Coast region. Carrie holds a WSET certification and brings extensive sales and marketing experience to the Fallbrook family.

Cooper is an Australian Cattle Dog and Labrador. He is a parvo survivor and has important tasks. His jobs include: chasing bunnies and squirrels, eating avocados, greeting all guests, and most importantly, to take long naps in the cool cellar in the company of Fallbrook’s finest vintages.

After teaching in Japan she moved to California and started working at Fallbrook Winery as the 2017 harvest intern. Highly dedicated, she soon became the lab technician spending her time testing wine, keeping the inventory and work order history up to date, and assists the winemaker in production process. 

Amelia previously graduated from Calvin College with a Bachelor of Arts in Business and has a Degree in Enology and Winemaking from UC Davis. She is currently on an excursion in New Zealand experiencing winemaking down under.

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