Rebecca Wood & Ira Gourvitz



Rebecca "Pepper" Wood and Ira Gourvitz purchased the winery in the mid 1990s and replanted the vineyards. Pepper oversees the winery's finances while Ira's passion lies in the production and sales of award-winning wines, dating back to his experience owning a Sonoma vineyard in the 80s. Once residing in Mission Hills, Pepper and Ira recently built a home on a hill above the vineyards and enjoy entertaining family and friends to gourmet dinners and Bocce tournaments in their backyard.


Paul Fournier - Regional Sales Manager


Paul started with Fallbrook Winery in November of 2010 after working for 15 years in the hospitality industry as a bartender and manager. He also worked for three years with Young's Market where he learned sales and marketing techniques as well as extensive product knowledge.

Living in San Diego since he was six years old, Paul loves working for a local company. He especially enjoys it when people get excited about local products, and feels that Fallbrook Winery produces great wines that he's proud are made right here in San Diego county.

When he's not working, Paul loves to read, play golf, watch movies, go to restaurants, and just about anything that involves his family.

Carrie McCracken - Regional Sales Manager


After spending 28 years as an executive in the technology industry, Carrie decided to follow her passion and join the world of wine. She began her new career in 2012 selling California and Old World wines throughout Southern California for Boisset Collection. Carrie is excited to represent Fallbrook Winery and offer award-winning wines that are grown and produced locally in the South Coast region. Carrie holds a WSET certification and brings extensive sales and marketing experience to the Fallbrook family.

Winemaking Team



Although his love of wine began long ago, Josh has been actively involved in winemaking since 2009. His travels have taken him from the Russian River Valley with Merry Edwards to Santa Barbara County with Clos Pepe and Gainey to Ventura County at Ojai Vineyards. He was thrilled at the opportunity to move back to his home in San Diego with Fallbrook Winery. Josh brings his knowledge of winemaking from other areas in California to Fallbrook Winery here in San Diego County, where hot desert-like conditions combine with the cool salty mists and fog from the ocean to make up the unique terroir.

Jesus Alvarado - Cellar Master


Jesus or “Chuy” was born and raised in Vista Chuy began his career with Fallbrook Winery on our Vineyard Development team in 2015. He quickly showed his passion and enthusiasm for wine has since joined our winemaking team. Chuy is very passionate to learn more about the wine culture and is in happy to be pursuing a career in the wine industry.

Abram Way

Grower Relations Manager


Prior to joining Fallbrook Winery, Abe was the Grower Relations Manager for Treasury Wine Estates overseeing wine grape purchasing in Napa for some of the most storied brands in the valley. Before that, he held positions at Silicon Valley Bank’s Wine Lending Division as well as E&J Gallo’s Viticulture Research Department.

Abram is a graduate of Cal Poly San Luis Obispo. And while he is eager to field any grape-growing related questions, Abe is much less forthcoming with his secret baby-back rib recipe.

Paula Baker

Officer Manager


Born and raised in San Diego, Paula has been supporting the winery’s owners for nearly 20 years.  In 2017 she transitioned to the winery and is proud to represent a local winery that produces quality wines.  Paula enjoys interacting with the customers through her tours and tastings as well as her contact with the wine club members.

When she’s not at the winery, Paula dedicates her time to her family, which includes her husband and two grown children.  She also enjoys traveling, cooking, reading, and taking her three unruly dogs to dog beach.

The Winery Dogs

Cooper and Dom Perignon


Coop and Dom are brother Australian Cattle Dog and Labradors. These pups are parvo survivors and have important tasks.

Their jobs include: chasing bunnies and squirrels, eating avocados, greeting all guests, and most importantly, to take long naps in the cool cellar in the company of Fallbrook’s finest vintages.

  • Best winery in SD county.
    — Lorraine T.
  • Great day of wine and education. The tour with driver is the way to go...
    — Bill A.
  • With so many red wines to taste red wine lovers will enjoy [tours] at the winery.
    — Kathy Sullivan, Wine Trail Traveler
  • North San Diego County is becoming a home for Italian grapes, and Fallbrook's Gracie Hill Vineyard is proving particularly hospitable. This Super Tuscan styled blend of 70% Sangiovese, 20% Merlot and 10% with Cabernet Sauvignon is bright and spicy on the nose, and shows fleshy red fruit character in the mouth, with complementary Tuscan herbs as you would expect in a wine of this type. It's perfectly blended and would slip into a blind tasting of Italian wines with ease. Very nicely done! A Platinum Award winner at the 2015 Critics Challenge International Wine!
    — Rich Cook (writer, critic, judge)